THE NEW FACE OF BALENCIAGA CAMPAIGN

World famous singer Cardi B is the newest face of French luxury fashion house Balenciaga. Balenciaga are known for not using celebrity models in their campaigns based on the brands Instagram content. The models are normally cool and creative kids wearing the brand. The creative director of Balenciaga, Demma Gvasalia has changed this concept and decided to use the most famous women in the world right now as the centre of his AW20 campaign.

Cardi B Poster repping Balenciaga Picture: Instagram @iamcardib

The #WAP singer posted on her Instagram a photo of herself lying on grass, dressed in a glamorous midnight blue dress and surrounded by an assortment of toys. Cardi B had wrote under the post “Ya looking at the face of a Balenciaga campaign! I remember how I felt seeing myself on a billboard in NYC Times Square but Paris! Wish I was there to see it in person!”  The new campaign is currently being advertised at the famous Louvre Museum in Paris.

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