Western companies who promised not to use forced labour from Xinjiang in China last summer are facing Chinese consumer boycotts. Brands such as UNIQLO and Levi’s may be affected and all eyes will be on Shanghai Fashion week this coming week and the debate over using Xinjiang cotton.
Browns is launching a new store on Brook Street in Mayfair powered by fashion website Farfetch. The concept is to bring Farfetch technology to the consumers by making a more user-friendly environment. The four-floor space will have a restaurant, menswear and womenswear floors as well as a sneaker room, jewellery/watches area, concierge service where you can book into private shopping suites and several grooming services. The focus on customer experience is instrumental to the brand, Browns chair and former CEO, Holli Rogers, said in an interview with BoF: “The human interaction part is fundamental to what we do.”
Last Friday, creative agency MSCHF and rapper Lil Nas X came under fire for selling 666 pairs of customised Nike AirMax 97s containing human blood as “Satan Shoes”. The shoes sold out in less than a minute at $1,018 a pair and also featured a pentagram and Bible verse Luke 10:18: “I saw Satan fall like lightning from Heaven”. Nike is suing Brooklyn- based agency MSCHF to stop them from fulfilling the orders and to distance themselves from the shoes. The shoes have also come under fire from political figureheads such as Kristi Noem, Governor of South Dakota, who tweeted: “This is outrageous, disgusting and perverted and on Palm Sunday no less.” Lil Nas X has since posted an apology video on YouTube.
Anastasia Beverly Hills has launched in Boots stores in the UK. Famous for its brow products, the brand is a firm favourite with beauty influencers and will now be even more accessible for consumers as it has also launched online at boots.com. They have a wide range of products including foundations in up to 50 shades.