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Online orders drop as retail sales bounce back
Online orders have dropped since high-streets have reopened on April 12th , with more consumers making in-person purchases. This is hugely welcome news for high street brands who have been struggling throughout lockdown. The biggest decrease in online orders, according to Salefire’s TrendDesk platform, was the beauty sector which dropped by 18.8%, followed by footwear which was down 9%.
The lengthy lockdowns have had a huge impact on the British high street with several stores closing or reducing their sales to online only. Topshop, Miss Selfridge, Dorothy Perkins, Evans, Wallis, Topman and Burton have all become online-only after being purchased by Boohoo and ASOS. Brands such as Jaeger, John Lewis and BonMarché have also had to reduce their store counts nationwide.
Richard Himsworth, CEO of Salesfire said in a press release “Brands which place a focus on their brick-and-mortar stores such as Primark and T K Maxx hold an edge because their experience requires an in-person visit.”
According to the Centre for Retail Research, £1.5 billion is predicted to have been spent in shops this past weekend, which is 50% more than when shops first reopened on Monday 12th April.